Affair: Poster

We were asked to create a perfume for the fictional company Fragrance XY, and the catch was that it would have to be appealing to both men and women. This was a group assignment I worked on with two other women. We decided on an older generation of people for our demographic, and chose the name "Affair" as the name for our perfume. I was in charge of all type treatments, advertising (poster, magazine insert), and labels.

After two extremely short and stress-filled weeks we produced (take a deep breath) the poster, a magazine insert, two label designs, two bottle designs, two packaging touch points for the bottles: the women's with a silver charm bracelet and the men's with a silk handkerchief, additional sale points: women's votive candles and men's pocketknife / wallet set, and about 100 chocolate covered strawberries all adorned with our signature A.